Here's a concise summary of the key findings
🔍 Market Share Insights:
Electric cars saw a significant increase in market share, reaching nearly 16% in Europe in 2023, up from 14% in 2022. 🚗💥
🛑 Challenges Ahead:
Despite this progress, the report highlights a crucial hurdle: carmakers struggle to deliver affordable EVs, hindering further adoption. 🤔
They keep focussing on cars providing higher margins (such as SUV's) as already highlighted by ETUI.
💡 Insufficient Availability:
Over the past three years, only 18 new EV models have been introduced in the small and affordable segments, compared to 55 in the large and expensive segments. 📅🔍
📈 Consumer Preferences vs. Offerings:
Only 17% of EVs sold in Europe are compact cars, while demand for affordable EVs is notably high. 📉💰 (vs 37% if we look at the combustion engines)
🌍 Market Impact:
Rising EV prices in Europe by 39% since 2015, contrasting with a 53% decrease in China, pose accessibility challenges for consumers. 💼💰
🔚 Call to Action:
It's time for the industry to address these disparities and focus on delivering affordable EVs to meet market demand. 🌱💪
🫵 And you?
How do you tackle this evolution of the offer in your company?
How does the price and size of company cars take into account?
#FleetManagement #SustainableMobility #ElectricVehicles #MarketInsights #Sustainability #AutomotiveIndustry 🌟