One-fits-all for mobility?
Everyone has his own mobility constraints:
📌 kids or not
📌 living in cities or in the countryside
📌 working close to a train station or not
📌 commuting distance
When designing your mobility policy and mobility budget it is key to understand the needs of your people.
Such an analysis will help you to make mobility persona to offer the mobility solutions offered.
📌 For someone driving a lot for professional reasons, an electric vehicle or small diesel vehicle would be the best solution.
A compromise needs to be found between efficiency and comfort but there is no need for a 2,5 tons SUV to carry one single person.
📌 For someone with children living out of the city, the train abonnement combined with parking at the station is an ideal solution for companies close to a train station.
📌 For someone living closer than 15 (or even 20) kilometres, an e-bike (eventually cargo or speed pedelec) is a quite efficient solution.
Mobility shifts require change management.
This means coaching, communication and ambassadors.
And the best ambassadors are the top managers.
Moving from a car only policy (and its "status") to a flexible and personalised mobility policy requires them.