Here’s a concise summary of the key findings<\/p>\n\n\n\n
\ud83d\udd0d Market Share Insights:<\/p>\n\n\n\n
Electric cars saw a significant increase in market share, reaching nearly 16% in Europe in 2023, up from 14% in 2022. \ud83d\ude97\ud83d\udca5<\/p>\n\n\n\n
\ud83d\uded1 Challenges Ahead:<\/p>\n\n\n\n
Despite this progress, the report highlights a crucial hurdle: carmakers struggle to deliver affordable EVs, hindering further adoption. \ud83e\udd14<\/p>\n\n\n\n
They keep focussing on cars providing higher margins (such as SUV’s) as already highlighted by ETUI.<\/p>\n\n\n\n
\ud83d\udca1 Insufficient Availability:<\/p>\n\n\n\n
Over the past three years, only 18 new EV models have been introduced in the small and affordable segments, compared to 55 in the large and expensive segments. \ud83d\udcc5\ud83d\udd0d<\/p>\n\n\n\n
\ud83d\udcc8 Consumer Preferences vs. Offerings:<\/p>\n\n\n\n
Only 17% of EVs sold in Europe are compact cars, while demand for affordable EVs is notably high. \ud83d\udcc9\ud83d\udcb0 (vs 37% if we look at the combustion engines)<\/p>\n\n\n\n
\ud83c\udf0d Market Impact:<\/p>\n\n\n\n
Rising EV prices in Europe by 39% since 2015, contrasting with a 53% decrease in China, pose accessibility challenges for consumers. \ud83d\udcbc\ud83d\udcb0<\/p>\n\n\n\n
\ud83d\udd1a Call to Action:<\/p>\n\n\n\n
It’s time for the industry to address these disparities and focus on delivering affordable EVs to meet market demand. \ud83c\udf31\ud83d\udcaa<\/p>\n\n\n\n
\ud83e\udef5 And you?<\/p>\n\n\n\n
How do you tackle this evolution of the offer in your company?<\/p>\n\n\n\n
How does the price and size of company cars take into account?<\/p>\n\n\n\n